No, not Obama and McCain. That's over and done with. I'm talking about Apple and Microsoft. After seeing the string of recent ads between the two companies, I'm starting to think this isn't about computers anymore. At least from the ads, you would never know.

It all started with the now infamous 'Get a Mac' campaign from apple. While I didn't always agree with the statements made in some of the ads, the truth is they were at least trying to promote their own product. It really did just start as Mac promoting 'why Macs are cool and edgy'. I get that.

Then Microsoft came back swinging with the Jerry Seinfeld and Bill Gates commercials, which to this day no one really knows what they were advertising. I personally think those weren't commercials but rather a secret communiqué to members of the Illuminati, but thats a conversation for another day...

Then Microsoft quickly kicked out The Mojave Experiment ads. I liked these ads only because they were documenting behavior I see regularly. The media did such a complete and thorough job of absolutely trashing Vista upon its release (some of it legitimate, some not) that to this day most people think it's not a viable operating system. That is, until you put someone in front of a machine properly equipped to handle it and then they love it. The Mojave Experiment ads made sense to me. They directly addressed the main quip of the "Get a Mac" ads and made people rethink their notions of Vista (mostly based on having never even seen it). 

Meanwhile, Apple continues chugging along with "Get a Mac", but now they're taking a different approach. Now they're just blantly saying that Vista doesn't work and needs to be fixed. And the Irony of Apple pointing out the money Microsoft is spending on ads is not lost on me.